Search Engine Marketing.
Show up first. Pay only for clicks that count
I plan, launch and manage paid search campaigns that put your business at the top of Google the moment someone searches for what you offer — with budgets spent on clicks that actually convert.
ABOUT
Paid search that pays for itself.
SEM (Search Engine Marketing) is the fastest way to get in front of people who are already searching for what you sell. Unlike SEO, results show up immediately — but only if the campaign is set up right. I build every account around a clear cost-per-acquisition target, not just clicks or impressions.
You’ll get full visibility into where every dollar goes, what’s converting, and what’s being paused or scaled — reported in plain language, not ad-platform jargon.
What's Included
A complete paid search system, not just ads.
- Campaign Strategy & Setup
Account structure, campaign types, and bidding strategy built around your budget and goals from day one.
Tags: Account structure, Bid strategy, Goal setup - Keyword & Search Term Research
Targeting high-intent keywords people actually search before buying, while filtering out wasted spend.
Tags: Keyword research, Negative keywords, Search intent - Ad Copywriting & Creative
Ad copy and extensions written to stand out in the results page and earn the click, not just the impression.
Tags: Ad copy, Ad extensions, A/B testing - Landing Page Optimization
Making sure the page people land on is built to convert the traffic you’re paying for.
Tags: Landing pages, Conversion rate, Page speed - Bid & Budget Management
Ongoing adjustments to bids and budgets based on real performance data, not guesswork.
Tags: Bid management, Budget pacing, Dayparting - Conversion Tracking & Reporting
Accurate tracking of leads, sales, and calls so every dollar spent can be tied to a result.
Tags: Conversion tracking, ROAS reporting, Dashboards
FAQ
Common SEM questions, answered honestly
How fast will I see results?
Paid search is the fastest channel — campaigns can start driving clicks and leads within days of launch, though optimization improves results over the first 4–6 weeks.
How much budget do I need?
It depends on your industry and competition. During onboarding, I’ll recommend a starting budget based on your goals and typical cost-per-click in your space.
What's the difference between SEO and SEM?
SEO builds free, long-term organic rankings. SEM (paid search) gets you to the top instantly, but stops the moment you stop paying. Most businesses benefit from running both.
Do you manage the ad budget, or does it go directly to Google?
Ad spend goes directly to the platform (Google, Meta, etc.) — you stay in control of your own account and budget. I only charge for management.
What do you need from me to get started?
Access to (or help setting up) a Google Ads account, your website, and a short call to align on goals, budget, and target customer.
Ready to show up first?
Send over your website and current goals — I’ll take a quick look and reply within one business day with where your budget could work harder.